Survey finds that 41% of brands are already engaging in native advertising campaigns and over 66% are creating the content themselves – suggesting that agencies are lagging behind their own clients in capturing opportunities.
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This week, Simon Andrews, founder of Addictive! looks at a disturbing infographic and argues that brands and their agencies are missing the opportunity to make ads work so much harder…
As well as on Sky’s traditional platform, content will be available through catch-up, Sky on Demand and the company’s mobile TV service.
Forrester has warned the social networking giant that the results will be “dire” if it doesn’t change.
Almost three quarters of US consumers are not interested in buying a smart TV in the next year, according to a new survey conducted by IHS.
| Sue Hunt
After launching new research into the UK programmatic market, Improve Digital’s UK MD Sue Hunt discusses the key findings and addresses the debate of ‘man versus machine’.
Consumers are feeling more inclined to move away from traditional pay-TV services to video streaming services, according to new research from The Diffusion Group.
89% of US ad execs think that TV video advertising is more effective than online, according to research from Placemedia, however small businesses are still struggling.
Sky’s new entertainment package undercuts Netflix’s monthly offering by £1 – allowing customers to watch shows whenever they like on a pay-as-you-go basis.
New additional channel bolt-ons and TV offerings undercut Sky.