As Twitter aims to increase ad revenues by allowing brands to ‘retarget’ sponsored tweets to its users, QUISMA’s Ellie Edwards-Scott looks at the impacts – and pitfalls – for brands.
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The new formats for the New Statesman’s website integrate advertisements natively into digital content “without compromising consumers’ content experience”.
The transaction – expected to close in the first quarter of 2014 – will provide Verizon with 100% ownership of the industry-leading wireless carrier in the United States.
The UK’s digital audience saw a slight increase in July – in total, 40.8 million people in the UK accessed the internet across the month, an increase of 665,000 people since June.
The UK’s digital audience saw a slight increase in July – in total, 40.8 million people in the UK accessed the internet across the month, an increase of 665,000 people since June.
Using the Blippar application, readers will be given the opportunity to upload a photo of themselves to the cover of the magazine and then share it via social networking platforms.
The new WiFi connected boxes will give consumers access to Sky’s on-demand service and the Sky Store.
This week Simon Andrews, founder of Addictive!, takes a look at how companies are using mobile money and whether ratings driven broadcasters can really compete with subscriber funded channels…
VuTV will air on Freeview channel 238 and allow subscribers to view a range of channels including Comedy Central, MTV, CNN, and Nickelodeon.
EE finally sees 4G competitors come to the market as some experts question the quallity and speed of the superfast network.