More Digital articles

Strategy Analytics predicts that OTT global spending will reach $4.7 billion in 2018, concentrated in North America and Western Europe.

This week, Simon Andrews, founder of Addictive!, takes a look at the future for Apple now that innovation is failing to come from the hardware – as well as what might be the Holy Grail for Twitter after the purchase of adtech firm MoPub.

As Instagram flirts with monetising the video and image sharing platform, Ron Schott, head of Spring Creek at IPG Mediabrands, has drawn up a wish list of what he and his team would like to see. An image marketplace, anyone?

Too many advertisers are getting it wrong, so InSkin Media’s Dominic Tillson is getting no nonsense with online pre-roll – and offers advice to ensure ads are remembered positively and record a genuine interest.

While consumers are both cord-cutting and thinning their pay-TV services, an equally large threat is presenting itself, according to Digitalsmiths: ‘cord-cheating’ – with major revenue impacts.

49% of 18-24 year-olds living at home with their parents said that they felt ‘highly inclined’ to sign up for an online subscription video service once they move out on their own, compared to 31% that said they would sign up for a traditional pay-TV service.

In one year, Apple’s share of mobile web usage has fallen 10%, while rival Android has seen usage climb as the gap between the two rapidly closes.

The global pay-TV market added 23 million new subscribers in the first half of 2013, and is expected to reach 895 million by the end of the year.

The study, undertaken by smartclip and Smart TV manufacturer LG Electronics, states there is a ‘deeper engagement’ between the viewer and the content being viewed, including brand advertising.

Due to the ‘unique’ characteristics of the Android platform, users will also be able to download programmes while doing other things, a feature which isn’t currently possible on iOS devices.