Civolution and Optimal have announced a partnership that will allow brands and agencies to buy Facebook ads in synchronisation with TV adverts.
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Examining the Rajar Q3 results, Andy Haylett, director, Ipsos MediaCT, says what we’re seeing is probably a seasonal dip in radio consumption and is likely to be short-term.
Sir Martin Sorrell’s WPP has seen organic growth for the third quarter of 2013 recorded at 5% this week – ahead of forecasts – representing a 2.7% acceleration on Q2.
Apple’s fifth generation iPad is 20% thinner than the previous model and will run on iOS 7.
The t-commerce Payment Solution allows consumers to buy goods or pay for services in any online or offline environment – from a cup of coffee to a video subscription
A new study from AOL UK reveals a new breed of consumers – described as a fast-moving, tech-savvy, multi-screening generation – are increasingly attracted by content emerging though native advertising.
TV remains front-runner but traditional media budgets decline, with newspapers, magazines and radio all down, according to Nielsen’s Global AdView Pulse Report.
New research from comScore reveals that the number of Europeans engaging in m-commerce has increased by 37% year on year.
BBC One Daytime’s Moving On will become the first series to premier on the corporation’s online platform as part of the BBC Trust’s approved trial to explore the role of online premiering.
New study demonstrates a growing consumer demand for publishers to provide an optimised content experience for all digital devices.