New research from TubeMogul reveals the differences in engagement between interactive video ads and standard pre-roll.
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The unique pilot, ‘The After’, is to be written and directed by Chris Carter, set at the moment of apocalypse.
The importance of content verification for digital advertising has never been higher says the ABC’s Richard Foan – and it is essential if brands are to bring transparency and trust to their campaigns.
TalkTalk’s pay-TV offering has reached the half a million subscriber mark within the first year of the company starting, and claims to be the fastest growing pay-TV service.
The smart set-top box and dongle market is expected to pass 18 million units in 2013 – higher than originally forecast, due to the arrival of Google’s Chromecast device.
Accrington, in Lancashire, has been named the 100th town in the UK to receive the superfast mobile internet.
New TV viewing figures from Thinkbox for the first half of 2013 show how people’s television habits are changing as on-demand TV viewing becomes a more established part of people’s lives.
This week Simon Andrews, founder of Addictive!, examines the evolution of TV and video – looking at the new thinking and experimentation being driven by the proliferation of new devices and consumer behaviours.
The latest figures for online ABC monitored newsbrands show much healthier results than June, with the guardian.co.uk the only website to see any decline over the month.
Is there a way for brands to optimise marketing spend with accurate data-led targeting, whilst allowing publishers to maintain the value of their premium inventory? ‘Emotive data’ – capturing a person’s personality, attitudes and motivations – could be the answer says VisualDNA’s Ian Woolley.