New research launched today (1st December) by IPC Media has found that 50% of consumers think that advertising on premium content sites is well matched to the sites. This compares to 28% for portal sites and 30% for social networking sites.
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This Saturday (3rd December) sees the airing of the first industry wide connected consumer campaign to promote digital radio.
With the return of ‘I’m a Celebrity’ and the likes of ‘Strictly Come Dancing’ pulling in the Saturday night ratings, British fascination with celebrity culture is as fixed as ever.
Expect Apple TV to launch in a big way late in 2012, says Piper Jaffray analyst Gene Munster, speaking at the Ignition conference in New York today.
Opening the Business Insider Ignition conference in New York today, Adam Bain, chief revenue officer at Twitter, said the business’ goal for next year was “all about scale.”
Newsline is currently attending the Ignition: Future of Media conference in New York. The theme is “The Money is Back”.
Heather Corker, Future Foundation, presents the highlights of their Future Foundation 2011 consumer research study that looked into consumer social networking habits and content sharing.
Most of the online UK national newspapers saw an increase in traffic in October with MailOnline continuing to draw in the most traffic, according to data released today by ABC.
The trouble with the Leveson inquiry – is that it is starting to create such a dust cloud that other respectable media stories are being obscured and seem almost boring by comparison.
The digital market has been through its period where traditional media brands had seemed unable to make the digital market place viable for their media assets.