Facebook may be free, but its value has been revealed by new research from advertising agency McCann London, which shows that more than one in three (37%) British users place a value of more than £50,000 on the service.
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MAGNAGLOBAL has revised down its year-end 2016 forecast for DVR subscriber households to 57.5 million (48.7% of TV households), from 63.1 million in its July 2011 forecast (and compared to 41.2 million – 35.5% of TV households – as of the end of Q2 2011).
In a Toluna QuickSurveys and Newsline poll of 558 football fans in the UK (337 with a Sky subscription and 239 with ESPN), 69% admit that they would consider buying a foreign decoder card to watch football.
Raymond Snoddy asks whether the mainstream media plays a crucial role in defining the agenda of social media – rather than the other way around?
Online has bucked wider advertising trends, growing at a rate of 13.5% to £2.26 billion for the first half of the year, according to new research by the IAB.
Dominic Finney, director at digital consultancy FaR, says Facebook at its heart is the most networked company in the world and therefore has the ability to pool the greatest single mass of noise around your brand…
Amazon’s Kindle Fire is set to reignite the already fierce tablet war and potentially create a two-horse race between Amazon and Apple, according to new research.
Greg Grimmer wonders whether TV is actually more imbecilic than ever…
Facebook has launched a Premium Ad unit, designed to promote page posts. The new product expands from Facebook’s Sponsored Stories.
Chris Worrell, European research manager at Specific Media, fears that the relentless obsession with numbers has drowned out creative inspiration in the digital world. Has chasing the click allowed us to lose sight of the very purpose of advertising?