It has been reported this week that online video service YouTube’s top 5 channels are averaging the same amount of daily viewers as the top US cable channels.
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The UK’s national newspaper websites saw usage figures fall during September, with all audited sites recording a drop in daily average unique browsers.
Elliot Parkus, media director at AdConnection, explains why for his clients it is vital to harness the power of major TV franchises but continue the conversation with consumers through social media…
The UK internet population made over 785 million visits to online video websites in September 2011, up 36%, according to a new study – Online Video: Bringing Social Media to Life.
Videology, the video advertising solutions platform, has appointed Rhys McLachlan to the newly created position of commercial development director – reporting into Ryan Jamboretz, managing director EMEA and global chief development officer.
Digital currently accounts for about 30% of WPP revenues – “nearly double its closest competitor” – according to Bank of America Merrill Lynch (BoAML).
The online video service Hulu has decided to withdraw offers after announcing the company was up for sale in June.
New ISBA and Havas Media social research reports that 72% of brands responding feel their CEO now understands the importance of social media.
Alex Franks, director at Blyk, looks at location based marketing and the huge potential this has to marketers if used intelligently.
Dean Wilson, UK MD at Active International, looks at the future of the outdoor industry and the impact of digital outdoor on the medium