Videology, the video advertising solutions platform, has appointed Rhys McLachlan to the newly created position of commercial development director – reporting into Ryan Jamboretz, managing director EMEA and global chief development officer.
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Digital currently accounts for about 30% of WPP revenues – “nearly double its closest competitor” – according to Bank of America Merrill Lynch (BoAML).
The online video service Hulu has decided to withdraw offers after announcing the company was up for sale in June.
New ISBA and Havas Media social research reports that 72% of brands responding feel their CEO now understands the importance of social media.
Alex Franks, director at Blyk, looks at location based marketing and the huge potential this has to marketers if used intelligently.
Dean Wilson, UK MD at Active International, looks at the future of the outdoor industry and the impact of digital outdoor on the medium
Nielsen has released research from the US showing that four out of ten tablet and smartphone owners use their devices every day while watching TV, while only 14% of eReader owners said they watched TV while using their device every day.
Analogue TV broadcasting in the UK will end on 24 October 2012, with the last area to switch being Northern Ireland.
How can publishers take control and get more value online? This was a central theme of the AOP Digital Summit’s Ask The Agencies session on Friday.
39.9 million people made up the UK’s online universe in September, growing 3.2% MoM. The negative focus on social media by the press following the civil unrest in August saw many big online entities losing users in September. Although the overall online population increased, major brands and social networking sites saw a loss in traffic.