Nielsen launched its new hybrid methodology for digital measurement yesterday to a select audience in London. The methodology has already been rolled out in the USA and Spain and will soon be running in Australia and New Zealand too.
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The fourth IPA TouchPoints survey is set to be launched in Spring 2012, the IPA has announced today.
40.3 million people made up the UK’s online universe in May, the third time in 2011 were unique users rose past the 40million mark. The data, from online measurement company UKOM, shows no overall rise in users but top brands saw spikes in traffic over the month.
According to multiple reports, Yahoo, or another large company, has approached Hulu about a possible takeover.
Criterion Capital Partners, the US investment company that owns Bebo, is set to buy Arqiva’s SeeSaw, according to the Guardian.
As the Wimbledon finals prepare to be broadcast in 3D for the first time, the BBC has rolled out its Wimbledon 2011 online HD trial.
Facebook will jump ahead of Yahoo! in US display ad revenues this year, while Google will remain the third-largest seller of display ads, according to eMarketer.
3D TV will “struggle” to gain traction in the mainstream UK television market, according to a report by Informa Telecoms & Media.
Google has acquired DVR software and set-top box maker SageTV, in order to expand the capability of Google TV.
The BBC has launched an app to deliver the corporation’s news content to Samsung televisions.