Rovi claims that viewers clicked on ads that appeared in its EPG 13% of the time on average – more than 10 times that of typical banner ads – during the first three months of its connected TV ad trial in the US.
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Chris Worrell, european research manager at digital media company Specific Media, argues that as our view of how the web can be utilised for marketing changes, so must our ways of measuring campaign success…
Future, which is set to launch its 100th digital edition for the iPad, says sales of digital editions and bespoke apps on tablets are now on track to become one of the publisher’s biggest drivers of revenue and profit growth.
Booming sales of tablets in 2011 will help drive a 57.8% increase in shipments of mobile broadband devices that provide high-speed wireless connectivity on the go, according to a new IHS iSuppli Wireless Communications topical report.
The UK’s national newspaper websites suffered a drop in usage in June, with almost all audited sites recording a small drop in both daily and monthly figures.
A new In-Stat research survey estimates that over 60% of connected TV households use a TV app at least once per week.
Users are not fully engaging with their new connected TVs and OTT* video services, according to research from Analysys Mason.
Paul Bland, media manager at Equi=Media, says traditional metrics for measuring success don’t capture the full value and reach of online campaigns anymore…
Online video continues to soar, especially among younger viewers, with 68% of 18-34 year olds claiming their PC/laptop is the entertainment device they “can’t live without”.
The television on-demand market is set for huge growth, with revenues reaching $5.7 billion in 2016 – up 58% from 2010 – according to a new report by Digital TV Research.