63% of the UK population accessed the internet in August, a month when the UK’s online activities hit the headlines for all the wrong reasons. Among the general civil unrest across the country, news stories highlighted the methods used by rioters to organise themselves and the wider role social media played played.
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Dominic Finney, director at digital consultancy FaR, says standard ad units remain the bedrock of the majority of digital advertising campaigns – and there is now a strong argument to say that spend in these standard units is set to grow…
Facebook is set to launch a new media platform this week to enable users to share music, TV shows and films.
News Corporation has made its iPad newspaper The Daily available in the UK.
MyVideoRights has secured a funding injection of £2.75 million and is today rebranding as Base79.
Visits to IFA (the massive Consumer Electronics show in Berlin) and IBC, (the almost-as-huge broadcast conference) in the last two weeks shows the staggering amount of emphasis – and money – that is being staked on connected TV.
An IBC debate, ‘Changing the Advertising Paradigm’, convinced few at this week’s Amsterdam confex that the core TV advertising paradigm would change in the short to mid-term, but did illustrate the activity and opportunity growing up around television.
Raymond Snoddy: Could it be that welcoming the embrace of social networks could be the best thing that ever happened to television rather than, as generally assumed until now, a slow march to oblivion?
Neil Sharman, head of research and analysis, Telegraph Media Group, reveals the effect of online advertising beyond last click; a campaign across both the Telegraph website and newspaper increases the number of online actions (searches for the advertised brand or visits to their site) by 13% …
Ofcom has confirmed that rollover contracts, which tie landline and broadband customers into repeated minimum contract periods unless they opt out, will be banned from December.