Scott Thompson, digital research manager at Starcom MediaVest Group, says that while the tech world gets caught up with the smartphone platforms and the competition between them, a more interesting and important area to look at is the users, and the way the platforms are designed to configure different kinds of behaviours…
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Andrew Bradford, VP client consulting, media, Nielsen, says we need to ensure that the industry has the knowledge to ask the right questions. Plenty is also being done by trade bodies and organisations to promote learning, but it seems clear that there is still a long way to go…
Chris Worrell, European research manager, Specific Media, says online video is not simply TV smaller. It brings with it its own unique characteristics, the viewing experience is different to that of traditional TV and the reasons behind viewing are also distinct from its older, more established sibling…
Jeff Siegel, senior vice president,Worldwide Advertising, Rovi, talks about the challenges and opportunities of dynamic advertising in a multi-screen, connected environment…
Global internet traffic is expected to quadruple by 2015, with online video the key driver, according to Cisco Visual Networking Index.
365.3 million unique visitors went online in Europe in April 2011, for an average of 24.2 hours per person, according to new comScore data.
Online advertising revenue reached a new high in the first quarter of 2011, according to the IAB and Pricewaterhouse Coopers.
Arqiva is set to close SeeSaw after failing to secure an investment partner or buyer for the online TV service.
As the country gears up for the Champions League final at Wembley tomorrow night – a bigger TV audience than the Superbowl is expected – and next year’s Olympics, Media Playground will add a topical bonus session this year to discuss sport’s commercial place in the digital world – The Olympic Digital Debate.
The Mirror Group’s digital offering put in an impressive performance in April, with average daily users up 17.45% on March, in a month that saw its rivals lose web traffic despite the royal wedding.