A new report from eMarketer estimates that 9.7 million US consumers owned a tablet device by the end of last year, and that 24 million will have one by the end of this year.
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In a recent press release, Pete Davis, managing director of Getmemedia.com, urges brand managers not to overlook the role of more traditional advertising in the age of social media.
Analysis in 2010 estimated that Digital OOH revenues would reach around £160 million by 2016, and now it is likely that Digital OOH revenues alone will pass Cinema within two years and Radio within five.
The partnership will create a Skype widget within Facebook, allowing two people to talk face-to-face.
Zuckerberg praised the service for using the “best technology” with the “best social infrastructure”.
Richard Nicholls, the Future Foundation, shows that social networking isn’t just for grown-ups…
The key to unlocking successful mass-market poster-to-mobile campaigns will depend largely on the mechanism used to exchange data
Virgin Media are striking a deal with Spotify to offer broadband customers discounts on the music service. The deal will start in the next few months, and is the first between Spotify and a UK-based internet service provider (ISP).
An exhaustive study of the future of poster advertising in the UK by lifestyles and environments agency Kinetic Worldwide, reveals dramatic change is afoot for the oldest form of advertising.
A new eMarketer report estimates that 158.1 million US internet users will download or stream video at least monthly in 2011 – but this doesn’t mean they will be cutting the cord on their pay-TV service.
Toby Beresford, co-founder of www.pailz.com, explains gamification, interactive media, and ‘eating your own dog food’…