The total UK online universe declined in June – down 730,000 users month on month to 39.5 million. Although total users had been rising steadily in the last few months, June’s figure shows the first drop in general online take up since February of this year.
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Since Q2 2010, the number of ads delivered in HD has doubled from 10% to 20%, according to a new study from Extreme Reach.
Marius Cloete, head of research at the PPA, on Ben Elowitz’s comment that the web is shrinking – if this is correct where does it leave traditional media like magazines? Potentially in a good place…
Arqiva’s SeeSaw, the online TV service has been bought by a consortium of investors for more than £10m.
Google+ is expected to reach 10 million users soon, which isn’t bad considering it was released less than a month ago and is still invite-only. It is Google’s latest attempt to master the social media world, and it seems to be working.
Seeing an ad in a videogame could become a fate worse than death for some video-gamer players, but not at Artix Entertainment.
According to the Retrevo Gadgetology Report, today’s parents have a whole new world of social tools to consider when it comes to raising their children. Leading the way in most digital activities are iPhone owning parents, or “iParents,” coined by the report.
A new report from eMarketer estimates that 9.7 million US consumers owned a tablet device by the end of last year, and that 24 million will have one by the end of this year.
In a recent press release, Pete Davis, managing director of Getmemedia.com, urges brand managers not to overlook the role of more traditional advertising in the age of social media.
Analysis in 2010 estimated that Digital OOH revenues would reach around £160 million by 2016, and now it is likely that Digital OOH revenues alone will pass Cinema within two years and Radio within five.