Google+ could enhance the value and positioning of Google’s search business, giving the search giant a view of consumer interest, social graph, intent data and conversion data, which will in turn boost advertising, according to Ad Age’s Dave Williams.
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Andy Slinger, brand aligner, Brand Vista, says thinking of customers in an online silo is madness, and the sooner businesses start thinking about customers rather than channel, the better…
Segun Ogunsheye, head of web operations, WebNarrative (web division at MPG Media Contacts), explains why brands need to understand semantic technology right now…
The total UK online universe declined in June – down 730,000 users month on month to 39.5 million. Although total users had been rising steadily in the last few months, June’s figure shows the first drop in general online take up since February of this year.
Since Q2 2010, the number of ads delivered in HD has doubled from 10% to 20%, according to a new study from Extreme Reach.
Marius Cloete, head of research at the PPA, on Ben Elowitz’s comment that the web is shrinking – if this is correct where does it leave traditional media like magazines? Potentially in a good place…
Arqiva’s SeeSaw, the online TV service has been bought by a consortium of investors for more than £10m.
Google+ is expected to reach 10 million users soon, which isn’t bad considering it was released less than a month ago and is still invite-only. It is Google’s latest attempt to master the social media world, and it seems to be working.
Seeing an ad in a videogame could become a fate worse than death for some video-gamer players, but not at Artix Entertainment.
According to the Retrevo Gadgetology Report, today’s parents have a whole new world of social tools to consider when it comes to raising their children. Leading the way in most digital activities are iPhone owning parents, or “iParents,” coined by the report.