An IBC debate, ‘Changing the Advertising Paradigm’, convinced few at this week’s Amsterdam confex that the core TV advertising paradigm would change in the short to mid-term, but did illustrate the activity and opportunity growing up around television.
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Raymond Snoddy: Could it be that welcoming the embrace of social networks could be the best thing that ever happened to television rather than, as generally assumed until now, a slow march to oblivion?
Neil Sharman, head of research and analysis, Telegraph Media Group, reveals the effect of online advertising beyond last click; a campaign across both the Telegraph website and newspaper increases the number of online actions (searches for the advertised brand or visits to their site) by 13% …
Ofcom has confirmed that rollover contracts, which tie landline and broadband customers into repeated minimum contract periods unless they opt out, will be banned from December.
Amazon is set to launch a new e-book service that will enable customers to access a library of books for a fixed monthly fee.
Twitter, the micro-blogging site which boasted 100 million active users last week, will be used by a British hedge fund to predict whether share prices will rise or fall.
AOL and Yahoo! are thought to be in talks about a possible merger between the two internet companies, following the departure of Yahoo!’s chief executive Carol Bartz last week.
Jeremy Hunt is set to ask Ofcom to establish an agreed means of measuring cross-media ownership in the UK following the row over Rupert Murdoch’s previous bid for BSkyB.
JP Morgan has upped its forecasts for tablet sales in 2011 to 51.9 million units, from 46.1 million previously, according to Mobile Insider.
100 million Twitter users now log in to their account on a daily basis, meaning that half of the social network’s registered users are ‘active’.