As I’m sure you’ve heard Steve Jobs is stepping down as CEO of Apple. In my world, the 1984 Apple TV ad, which famously only ever ran once (in the Super Bowl) as the Apple Board loathed it, and which reputedly led to Jobs losing his job is unquestionably in the Top 10 ads of all time – many would say it’s the best ad of all time.
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The UKs online population fell by 816,000 people in July as users continued to turn away from their computers during the summer months.
David Cameron is considering blocking social networks and messaging services such as Twitter and BBM to stop people communicating during riots or any future unrest. What do you think?
Duncan Southgate, global brand director at Millward Brown, on the excitement surrounding Google+…
Rovi claims that viewers clicked on ads that appeared in its EPG 13% of the time on average – more than 10 times that of typical banner ads – during the first three months of its connected TV ad trial in the US.
Chris Worrell, european research manager at digital media company Specific Media, argues that as our view of how the web can be utilised for marketing changes, so must our ways of measuring campaign success…
Future, which is set to launch its 100th digital edition for the iPad, says sales of digital editions and bespoke apps on tablets are now on track to become one of the publisher’s biggest drivers of revenue and profit growth.
