Six in ten American adults now go online wirelessly using either a mobile phone or a laptop with a wireless internet connection, according to a May 2010 survey by the Pew Research Center’s Internet & American Life Project.
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Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, argues that real-time linear television broadcasting has been the real dominant force of the World Cup, not social media updates…
A new study from the Reuters Institute for the Study of Journalism (RISJ) reveals the impact of social media on May’s general election.
informitv’s William Cooper wonders whether Hulu needs ITV as a partner to launch in the UK, when Sky might actually be a better fit…
Google has invested between $100 million and $200 million in online social gaming company Zynga, according to a report from TechCrunch.
US spending on mobile display ads is expected to almost quadruple over the next five years, growing from $313 million to more than $1.2 billion in 2015.
The majority of US online video viewers think online video ads are at least as acceptable as television ads, according to the results of a survey from Frank N Magid Associates.
YouTube has launched a new service called Leanback, which shows a continuous stream of full-screen, high-definition video.
The latest research piece from Ipsos MediaCT looks at whether the iPad really is a revolution or just a flash in the pan… either way, there is no doubt that media brands have an opportunity to “use this technology to their advantage, in diversifying the appeal of their overall brand, rather than allowing themselves to be replaced”.
UK digital out of home advertising is expected to grow 20% in 2010, according to new figures from Screen Digest.