More Digital articles

Gavin Sinden, digital strategy director at Equi=Media, on how weaving conversion strategy into wider marketing plans can lead to success.

UKOM data for May 2010 reveals that seven of the UK’s top ten sites saw a drop in users.

Virgin Media has launched a new website, ’10 Things Project’, as part of its celebrations of a decade of broadband.

The World Cup kicked-off in June, and the IAB and ESPN released research showing 8% of football fans were planning to watch the tournament on their mobile phones.

New Nielsen research around sponsorship of the World Cup reveals that despite the success of competitor ambushes at the start of the competition, official sponsors are now coming out on top in social media conversations.

A YouGov SixthSense report into UK media consumption has found that while the majority of UK adults are willing to continue paying for traditional newspapers, 83% would refuse to pay for them online.

News International will begin charging for access to its Times and Sunday Times websites from tomorrow (2 July).

US mobile video on demand (VOD) and mobile TV active subscribers are set to rise to 3.5 million in 2010, up from 3.1 million in 2009, according to new figures from Screen Digest.

TV will be the main driver of advertising growth in 2010, with revenues expected to grow an estimated 9.1% this year, according to the latest AA/WARC Expenditure Report.

Hulu has launched a new paid-for subscription service, which will see its content made available on PCs, mobiles and televisions.