The COI review which saw i-level lose the government’s digital media account “was not just about getting cheaper prices”, Mark Cross, communications planning officer at the COI, told delegates at last week’s Media Playground 2010.
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New research reveals that during February to the end of April 2010, 31.1% of US mobile subscribers used mobile web browsers in an average month, up 2.5 percentage points on the previous three month period.
Brands need to understand what their objectives are and what motivates their audience to utilise social media platforms, according to the Social Media and Gaming panel at this year’s Media Playground event.
Five year forecasts for the television industry…
“Google TV… it’s a cool thing”, said YouTube’s Anna Bateson at MediaTel Group’s Media Playground 2010 event today.
Connected-TV is “going to be the most interesting thing to happen in the UK [TV] market,” according to the Broadcast in a multi-platform world panellists at MediaTel Group’s Media Playground 2010 event today.
“Things are looking very good for SeeSaw”, claims Ben Williams, head of advertising at the video-on-demand service.
“Is Google the beast” when it comes to collecting data, asked the BBC’s Torin Douglas at this morning’s Targeting Technology seminar.
“Publishers need to understand and respect the quality of their data… as an industry, data is not valued enough,” argues Paul Frampton, managing director, Media Contacts & MPG, at MediaTel Group’s Media Playground 2010 event in London today.
“At what extent can we have paywalls but not have privacy walls?” asks John Snyder, CEO of Grapeshot at Media Playground’s Targeting Technology seminar today.