“Parties failed to utilise digital channels during the General Election campaign,” despite the success of Obama’s recent online campaign in the US, according to Lisa Rokny at Media Playground’s Big Digital Debate.
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“Mobile internet will surpass desktop internet within the next 5 years,” predicts Nikki Mendonça, president, EMEA, OMD, at MediaTel Group’s Media Playground 2010.
New figures from the Interactive Advertising Bureau Europe reveal that online advertising growth hit 4.5% last year, significantly less than the 20% growth recorded in 2008.
In our latest Research Focus report, Future Foundation explores the increasingly blurred boundaries between what’s mine and what’s yours when it comes to online privacy…
Dylan Mouratsing, global insight manager at Kinetic, on new research focusing on digital out of home media and how it can benefit advertisers.
April data from comScore shows that 178 million US internet users watched online video during the month.
scotsman.com/jobs today launches a £2 million advertising campaign to increase its audience reach in the Scottish market.
In May there was a plethora of research about online adspend and online video, with eMarketer forecasting 11% growth in US online advertising spending.
David Balko, commercial director at Jigsaw, explains why using technology and creativity to deliver new, unique and engaging experiences to consumers is vital – because without the right strategy and content, apps are pointless…
IPTV operators will gain a 19% share of all pay-TV subscriptions by 2015, according to new research by Analysys Mason.