Google has invested between $100 million and $200 million in online social gaming company Zynga, according to a report from TechCrunch.
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US spending on mobile display ads is expected to almost quadruple over the next five years, growing from $313 million to more than $1.2 billion in 2015.
The majority of US online video viewers think online video ads are at least as acceptable as television ads, according to the results of a survey from Frank N Magid Associates.
YouTube has launched a new service called Leanback, which shows a continuous stream of full-screen, high-definition video.
The latest research piece from Ipsos MediaCT looks at whether the iPad really is a revolution or just a flash in the pan… either way, there is no doubt that media brands have an opportunity to “use this technology to their advantage, in diversifying the appeal of their overall brand, rather than allowing themselves to be replaced”.
UK digital out of home advertising is expected to grow 20% in 2010, according to new figures from Screen Digest.
New research from Compete has found that increasing numbers of US consumers are using their smartphones for social networking and gaming.
Gavin Sinden, digital strategy director at Equi=Media, on how weaving conversion strategy into wider marketing plans can lead to success.
UKOM data for May 2010 reveals that seven of the UK’s top ten sites saw a drop in users.
Virgin Media has launched a new website, ’10 Things Project’, as part of its celebrations of a decade of broadband.