Julia Hutchison, COO, APA, says that the key to getting cross-media content right is knowing where customers are interacting and how to translate a brand to the media they are using to do this.
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More than half (51.4%) of US adults aged 18-34 say they want to be able to go online on their mobile phone, a new study has found.
GfK’s Jon Davies looks at some of the figures underpinning the success of online video site YouTube.
New US figures from Nielsen reveal that the number of unique viewers of online video increased 1.6% year on year in May 2010.
Google is reportedly planning to launch its own one-click payment system for access to online news content.
BSkyB is set to remove Sky Sports News from Freeview after eight years in a bid to boost subscription revenues.
The Times’ impending paywall has not only caused a stir in the industry, but has also made a difference to readers already, despite the new site still being in a free preview stage before a full pay model roll out later this month.
The New York Times was the top online newspaper in the US in May, according to new comScore figures.
Magna Global’s latest worldwide advertising forecast predicts that ad revenues will grow 4.2% to $377 billion in 2010, upgraded from its previous forecast of 2.4%.
A new poll for paidContent: UK found that 76% of Times Online readers are “not at all likely” to pay for access to the new Times and Sunday Times websites.