Online research firm eMarketer says that Google’s internet TV service will allow advertisers to gain a far more targeted audience and much bigger reach.
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Nuts’ website ranked number one in 2009 based on market share of visits in the UK, according to Hitwise.
The Financial Times has become the first national newspaper to withdraw from the monthly ABCe audit.
Google and Sony are set to launch a new “smart TV” service in bid to allow viewers to search the internet while watching TV programmes.
Omnicom Media Group is set to launch a new digital unit called Access on 1 July.
SeeSaw has launched its second generation paid-for TV service with enhanced functionality and premium content.
A special extra session, The Big Digital Debate, has been added to this June’s Media Playground event, asking if digital opportunities are changing the media and marketing world for the better.
The UK radio industry is launching a radio scrappage scheme offering consumers a discount on a new digital radio in exchange for their analogue radio, which will be reconditioned and given to needy children in Africa.
US consumers prefer print magazines to e-reader versions, according to findings from a survey carried out by the Chief Marketing Officer (CMO) Council.
Stacey Hand, senior research executive at Gfk NOP, takes stock of the year so far and looks ahead to see how the media landscape will change over the coming months.