UKOM has arrived to clean up the last Wild West: online. But delegates at Friday’s MediaTel Group seminar on the ‘Future of Media Research’ wanted to know just how successful were its first 100 days.
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New ABI Research data shows that consumers downloaded some 2.4 billion smartphone applications from app stores in 2009.
Starcom MediaVest Group’s analysis of online conversations surrounding the election debates shows that Gordon Brown has gradually attracted the most online buzz with a 38% share of discussion – achieving a high share of both negative and positive comments.
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US branded video ad network BrightRoll has released a new online video advertising report, which reveals that US advertisers are becoming increasingly reliant on the medium to reach targeted audiences.
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Simon Waldman, Guardian Media Group’s group director of digital strategy and development, is leaving to join LoveFilm.
Peter Charlton, UK Sales Director at CBS Outdoor, on how the rise of digital has created a world of real-time interaction where consumers are no longer mere targets of advertising messages.
Virgin Media has recorded over 200 million on-demand views for the first three months of the year.