Internet advertising revenues in the US hit $5.9 billion for the first quarter of 2010, representing a 7.5% increase over the same period in 2009, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.
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The Sunday Times is set to launch an iPhone app in a bid to boost its digital offering.
US internet users received a record 1.1 trillion display ads during the first quarter, a 15% year on year increase, according to new comScore figures.
comScore’s latest analysis of the US search marketplace shows that Americans conducted 15.5 billion core searches in April 2010.
Target Media is launching a multimedia campaign to mark the opening of 3D movie Street Dance, including pre-rolls around ITV’s new Britain’s Got Talent mobile app.
Q1 2010 RAJAR figures reveal that DAB set ownership increased 9% year on year, with 17.7 million adults aged 15+ now claiming to live in a DAB household.
Raymond Snoddy’s latest comment piece looks at how television, the press and social media handled the general election.
BT is launching a new film subscription service, doubling the number of on-demand films it currently offers BT Vision subscribers.
Richard Bullwinkle, chief evangelist for Rovi Corporation, says that companies must grasp the opportunities presented by the shift in consumer spending to online services and connected devices.
Louise Ainsworth, MD EMEA, Nielsen Online, looks at four scenarios for the future of media research.