UK internet advertising spend grew 4.2% in 2009 to hit £3.5 billion, with search reaching 2.15 billion, according to new figures from the IAB.
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Despite the increasing popularity of digital media, consumers with a technological bent are still checking out the print editions of their favourite titles, says Katherine Page, technical consultant at the National Readership Survey.
Google, Microsoft, BT, and Sky have signed up to Race Online 2012, a new initiative aiming to get 100% of the UK population online by 2012.
Consumers are increasingly using their PCs, mobiles and televisions at the same time, according to new mobile focused research from Yahoo!.
Freeview officially launches its new HD service today, with Channel 4 HD joining ITV1 HD and the BBC HD channel on Freeview HD.
A US study by the The Network Advertising Initiative (NAI) has found that behaviourally targeted ads are more than twice as effective and valuable as non-targeted online ads.
A House of Lords committee has warned that a lack of understanding about the 2015 radio digital switchover could lead to a “major public reaction”.
Amanda Davie, founder and managing director of Reform, explains why the IPA Search Certificate will help combat tough external threats and protect the value of the client-agency model…
A quarter of children aged 8-12 who use the internet at home say they have a profile on Facebook, Bebo or MySpace, despite these sites having a minimum user age of 13, according to new research from Ofcom.
