Louise Ainsworth, MD EMEA, Nielsen Online, looks at four scenarios for the future of media research.
Showing 5261-5270 of 8,380
More Digital articles
Around a quarter of US consumers are watching internet TV more than once a week, according to new research.
The long-awaited Apple iPad will be in UK shops from May 28, priced between £429 and £699.
US figures from Nielsen show that Twitter and Facebook have both recorded large year on year growth in unique users.
UKOM has arrived to clean up the last Wild West: online. But delegates at Friday’s MediaTel Group seminar on the ‘Future of Media Research’ wanted to know just how successful were its first 100 days.
New ABI Research data shows that consumers downloaded some 2.4 billion smartphone applications from app stores in 2009.
Starcom MediaVest Group’s analysis of online conversations surrounding the election debates shows that Gordon Brown has gradually attracted the most online buzz with a 38% share of discussion – achieving a high share of both negative and positive comments.
In our latest research focus piece, TGI explains why news sites that charge for content need audience metrics that go beyond reach…
NME has launched a new social network in a bid to connect bands and music fans.
US branded video ad network BrightRoll has released a new online video advertising report, which reveals that US advertisers are becoming increasingly reliant on the medium to reach targeted audiences.