Agencies are “missing a trick” with social media and should be using it to move into PR and CRM, according to OPera’s head of digital buying, Adam Pace.
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Ad networks and ad exchanges were seen – not entirely surprisingly – rather differently by the panellists at MediaTel Group’ Future of Online seminar.
“Online supply is almost infinite – you have to prove your value to advertisers,” delegates heard at MediaTel Group’s Future of Online seminar on Friday. And it’s getting tougher by the day if the panel comments are representative of the online market.
This week’s launch of new online planning system UKOM represents the “end of the beginning” for getting online accepted by brand advertisers, according to panellists at last Friday’s MediaTel Group seminar on the Future of Online.
Google aired its first ever TV ad to promote Google search during last night’s Superbowl.
Facebook is set to roll out Microsoft’s Bing search engine to all of its users following a revised deal between the two companies.
Online video views continued to reach record levels in the US in December with over 33 billion videos watched during the month.
Yesterday saw the official UK launch of GSMA Mobile Media Metrics (MMM), offering census-level internet usage data from all five UK mobile operators.
David Eun has rejoined AOL from Google, as president of AOL Media and Studios. He will be responsible for the company’s 80+ content sites, its new SEED.com publishing platform, as well as the newly acquired StudioNow video platform.
Nearly 80% of podcast consumers believe that when price and quality is equal, they prefer to buy products from companies that advertise on or sponsor the podcasts they regularly enjoy, according to new research.