Now the debate about whether online needs robust reach and frequency data is behind us, the advertising industry is already thinking ahead.
Showing 5411-5420 of 8,369
More Digital articles
Nielsen has asked more than 27,000 consumers across 52 countries if they would pay for online content, with the vast majority (85%) wanting free content to remain free.
UK online shopping growth reached a record low in January, according to the IMRG Capgemini e-Retail Sales Index.
The New York Times is expected to introduce a “metered solution” to charge for online content.
TV and radio requests on BBC iPlayer broke records once again in January, with a total of 120 million requests across all platforms.
A new study reveals that three out of four US sports fans say that in-game advertising plays a part in reinforcing a company’s real-world sport sponsorship.
The US Department of Justice and the European Commission have officially agreed the merger of Yahoo! and Microsoft.
Television advertising revenues are predicted to rise by more than 5% this quarter, according to latest agency estimates, which represents a £40 million boost to the industry
In 2015, shoppers around the world are expected to spend about $119 billion on goods and services purchased via mobile phones, representing about 8% of the total e-commerce market.
YouTube’s head of AdSales Bruce Daisley denied claims that the video sharing site is likely to be the first international television channel, as predicted by Adam Pace, head of digital buying at OPera at MediaTel Group’s Future of Online seminar earlier this month.