Speaking at today’s FT Digital Media & Broadcasting Conference WPP’s CEO Sir Martin Sorrell said that clients were “missing a trick” by not investing more of their marketing budget in digital, but “the pace of change is so fast it makes it difficult.”
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In a morning where book publishers seemed to be getting on with it, whilst newspapers and web companies are still trying to work it out, it was a presentation by John Makinson, CEO of Penguin Group, that delegates at the FT Digital Media & Broadcasting Conference were discussing over lunch.
February was another big month for mobile research and forecasts, with ABI Research predicting that shoppers around the world will spend $119 billion on goods and services purchased via mobile phones in 2015.
MediaTel has launched its new Online database, with thousands of additional sites, new UKOM data and cross media comparisons.
The overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, according to new research from the Pew Research Center.
Google was the most visited website in the UK in January, according to the first data release from online measurement company UKOM.
Simon Fuller, creator of Pop Idol, is launching a new multi-platform reality TV show that encourages viewers to interact in real-time via blogs, social networks and mobile.
ABC is implementing a new governance structure, with a new streamlined board of 16 industry representatives replacing the old council and welcoming in the digital media sector.
Online TV service SeeSaw is airing its first TV ad on Channel 4, E4 and More4 from tonight, with ITV and Five to follow.
Paid search agency Jellyfish has launched a new call-tracking service linking an infinite number of search keywords directly to phone-related sales or enquiries.