Award winning research looking at Channel 4’s on-demand service has found that acceptance of VOD advertising on the service has risen, with 66% of viewers agreeing that it’s worth watching ads if the content is free.
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Global IPTV homes are forecast to more than double to 70 million by the end of 2014, up from 26 million at the end of last year.
The Radio Advertising Bureau has released new research into how offline media drives brand browsing online, which found that when listeners are exposed to radio advertising for a specific brand, they are 52% more likely to include that brand-name in their internet browsing.
After months of excitement, anticipation and speculation, Apple’s tablet is finally expected to be unveiled at an event in San Francisco today.
Richard Bullwinkle, chief evangelist for Rovi Corporation, looks at how new and emerging technologies and services will develop over the coming year.
Newsline columnist Raymond Snoddy explains why The Guardian “can’t see the point of choking off digital growth in return for the relatively modest sums that they believe pay walls would produce” …
Email is UK consumers’ favourite marketing channel, according to a new study conducted by online market research company fast.MAP and the Direct Marketing Association.
A new study from comScore has revealed that the US remains the largest search market worldwide, while Google Sites “retains a commanding position in the global search market”.
The new online TV service SeeSaw has started an invite-only test ahead of its launch in March.
A new survey from Alterian has found that 66% of marketing professionals will be investing in social media marketing (SMM) in the next 12 months.