The latest report from Merrill Lynch says that advertising is finally back on track and as a result the group has revised its global advertising forecast for 2004 upwards to 5.5%. For the first time in several years, the regional forecasts for US and overseas are aligned with GDP; with US advertising expected to grow… Continue reading Merrill Advertising Forecasts Aligned With GDP
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Advertising expenditure is expected to rise by 3.2% this year according to figures published today by the Advertising Association (AA) and the World Advertising Research Centre (WARC). This comes as good news following nearly three consecutive years of decline in the advertising market. All media are expected to grow, but the highest annual percentage change… Continue reading UK Advertising Expected To Grow by 3.2% in 2004