The latest Carat adspend forecasts predict that global adspend growth will be 5.8% this year, fractionally down from last year’s 5.9%. The 2007 forecast for Western Europe is down slightly from 4.4% to 4.1%. Carat says that online accounts for almost all this growth. Digital television services will continue to grow well throughout the year,… Continue reading Global Adspend Forecast To Grow 5.8%
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US online advertising spending will nearly double by the year 2012, with search and display advertising accounting for the lion’s share of expenditures, according to a new report from JupiterResearch. The US Online Advertising Forecast, 2007-2012 projects total online advertising spending will increase from $19.9 billion in 2007 to $35.4 billion in 2012. Major drivers… Continue reading US Online Adspend To Almost Double By 2012
Total US advertising spending is forecast to increase 1.7% in 2007 to $152.3 billion, according to a new full-year forecast released today by TNS Media Intelligence. This is a downward revision from the company’s previous forecast of 2.6% growth published in January. The first half of 2007 is projected to advance by just 1.2%, whilst… Continue reading US Adspend Forecast To Increase
Total display revenue is forecast to reach £9.8 million in 2007, a rise of 2.9% year on year, according to figures from the Advertising Association. The figures also show that total display revenue fell from £2.6 million in the fourth quarter of 2005, to £2.5 million in Q4 2006. UK Total Advertising Short Term Yearly… Continue reading Growth Forecast For UK Ad Revenue
Merrill Lynch (ML) is raising its global online advertising growth forecast from 24.1% & 17.5% in 2007 and 2008 respectively, to 25.5% and 18.8%. The financial analyst said that online growth for 2006 came in at around 36%, compared to its previous estimate of 34%, adding that this was driven by international strength in particular.… Continue reading Merrill Lynch Raises Global Online Ad Forecast
US advertising will grow 5.8% in 2007, according to the second annual report on ad spending from Outsell Inc. The study of US advertisers, who control about $6.5 billion of spending, shows that companies plan to increase their online spending by 18% this year, faster than for any other major media type. Advertisers also plan… Continue reading US Advertising To Grow 5.8% This Year
The latest advertising forecast from Merrill Lynch estimates 5.0% UK advertising growth in 2007, higher than the UK forecasts from both Aegis and Zenith. The financial analyst forecasts 3.6% global advertising growth in 2007, comprising 4.3% Western European growth, 4.0% Latin American growth, 5.0% Asia Pacific growth and 2.9% US growth. This is lower than… Continue reading 5.0% Ad Growth Forecast For UK In 2007
A new report from eMarketer estimates that there will be 136.1 million Europeans online in the five largest European Union countries and advertisers will spend $7.5 billion to reach all Western Europeans, up 25% from $6.0 billion last year. The Europe Online Advertising report analyzes the many, diverse factors driving internet advertising growth throughout the… Continue reading Western European Online Advertising To Reach $7.5 Billion
Advertising expenditure is forecast to increase by up to 36% in real terms over the next twelve years, according to the latest Long Term Advertising Expenditure Forecast compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association. The forecast says that after a strong performance in 2004, and a slowing of… Continue reading Ad Expenditure Forecast To Increase By Over 36%
Total US advertising spending is expected to increase 2.6% in 2007 to $153.7 billion, according to a new full-year forecast from TNS Media Intelligence. TNS says that this anticipated gain is the smallest since the media economy emerged from its 2001 recession and follows estimated advertising spending growth of 3.8% in 2006. Advertising expenditures are… Continue reading US Adspend To Grow To 2.6% In 2007