Global adspend is expected to grow from 5.5% in 2007 to 6.4% in 2008, comfortably above the 5.1% annual growth rate the ad market has averaged for the past 10 years, according to a new report from ZenithOptimedia. China will become the fifth largest ad market in the world this year, overtaking Italy, says ZenithOptimedia.… Continue reading Global Adspend To Grow 6.4% In 2008
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Universal McCann has lowered its 2007 US advertising forecast to 3.1% and for overseas growth it now forecasts a gain of 4.2%. It currently expects a growth of 4.2% in worldwide advertising spending, in contrast to its December forecast of 5.3%, assuming no change in interest rates. In December, Universal McCann projected a US advertising… Continue reading Universal McCann Lowers 2007 US Ad Forecast
The latest Carat adspend forecasts predict that global adspend growth will be 5.8% this year, fractionally down from last year’s 5.9%. The 2007 forecast for Western Europe is down slightly from 4.4% to 4.1%. Carat says that online accounts for almost all this growth. Digital television services will continue to grow well throughout the year,… Continue reading Global Adspend Forecast To Grow 5.8%
US online advertising spending will nearly double by the year 2012, with search and display advertising accounting for the lion’s share of expenditures, according to a new report from JupiterResearch. The US Online Advertising Forecast, 2007-2012 projects total online advertising spending will increase from $19.9 billion in 2007 to $35.4 billion in 2012. Major drivers… Continue reading US Online Adspend To Almost Double By 2012
Total US advertising spending is forecast to increase 1.7% in 2007 to $152.3 billion, according to a new full-year forecast released today by TNS Media Intelligence. This is a downward revision from the company’s previous forecast of 2.6% growth published in January. The first half of 2007 is projected to advance by just 1.2%, whilst… Continue reading US Adspend Forecast To Increase
Total display revenue is forecast to reach £9.8 million in 2007, a rise of 2.9% year on year, according to figures from the Advertising Association. The figures also show that total display revenue fell from £2.6 million in the fourth quarter of 2005, to £2.5 million in Q4 2006. UK Total Advertising Short Term Yearly… Continue reading Growth Forecast For UK Ad Revenue
Merrill Lynch (ML) is raising its global online advertising growth forecast from 24.1% & 17.5% in 2007 and 2008 respectively, to 25.5% and 18.8%. The financial analyst said that online growth for 2006 came in at around 36%, compared to its previous estimate of 34%, adding that this was driven by international strength in particular.… Continue reading Merrill Lynch Raises Global Online Ad Forecast
US advertising will grow 5.8% in 2007, according to the second annual report on ad spending from Outsell Inc. The study of US advertisers, who control about $6.5 billion of spending, shows that companies plan to increase their online spending by 18% this year, faster than for any other major media type. Advertisers also plan… Continue reading US Advertising To Grow 5.8% This Year
The latest advertising forecast from Merrill Lynch estimates 5.0% UK advertising growth in 2007, higher than the UK forecasts from both Aegis and Zenith. The financial analyst forecasts 3.6% global advertising growth in 2007, comprising 4.3% Western European growth, 4.0% Latin American growth, 5.0% Asia Pacific growth and 2.9% US growth. This is lower than… Continue reading 5.0% Ad Growth Forecast For UK In 2007
A new report from eMarketer estimates that there will be 136.1 million Europeans online in the five largest European Union countries and advertisers will spend $7.5 billion to reach all Western Europeans, up 25% from $6.0 billion last year. The Europe Online Advertising report analyzes the many, diverse factors driving internet advertising growth throughout the… Continue reading Western European Online Advertising To Reach $7.5 Billion