US online adspend will more than double as a percentage of total media, rising from a 6% share of total media in 2006, to slightly more than a 12% share in 2010, according to a new forecast from eMarketer. In roughly the same period, eMarketer predicts that online spending will nearly treble, rising frmo $16.9bn… Continue reading US Online Adspend To More Than Double
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The majority of US web marketers are bullish on social media spending, according to a recent survey of over 50 businesses and organizations conducted by Prospero Technologies, a provider of social media applications for leading brands. According to Prospero’s 2007 Social Media Survey, 59% of respondents reported that social media performance in 2007 met or… Continue reading US Web Marketers Bullish On Social Media Spending
Marketing spend is predicted to record its strongest growth ever this year, with online marketing now accounting for 6% of all spending, according to the IPA’s Q3 2007 Bellwether Report. However, there is a note of caution going forward, with speculation that spend could start to be trimmed due to the turmoil in the financial… Continue reading Bellwether Q3 2007: Marketing Spend To Record Strongest Ever Growth
UK television adspend will see modest growth this year, according to a new advertising forecast from ZenithOptimedia. Zenith says that TV adspend is set to grow by 0.5% this year, moving towards 2% growth in 2008. This follows a 5% year on year decline in 2006. Globally, Zenith predicts that the 2008 Olympic games will… Continue reading UK TV Adspend To See Modest Growth
A new forecast from ZenithOptimedia predicts that the 2008 Olympic games will help lift television’s share of the global ad market to a record 38.2% in 2008. Online video and local search will drive 30% growth in internet ad expenditure this year, to nine times faster that the rest of the ad market. Between 2006… Continue reading Olympic Games To Lift TV’s Share Of Global Ad Market
US spending on cinema, mobile, videogame, branded entertainment, satellite radio and custom publishing advertising will grow a projected 20.3% in 2007 and an additional 18.4% in 2008 and 18.5% in 2009, according to Jack Myers Media Business Report. These non-traditional media grew nearly 23% in 2006, delivering $25.2 billion to media company coffers, or 11.3%… Continue reading US Adspend To Grow
A new forecast from OPera Media predicts that continued strong increases from the online search and classified sectors will see UK total advertising spend increase by 3.3% this year, adding that the television, press and radio markets will continue to lose share of advertising spend in 2007. OPera also says that television revenues will remain… Continue reading UK Adspend To Increase By 3.3% In 2007
GroupM’s latest global ad forecast says that advertising is easily keeping pace with robust growth in the global economy, despite negative news this year of debt fatigue, persistent inflation and tighter money. GroupM adds that with global ad revenue in prospect to rise 6% in 2007 to $433 billion and 7% in 2008 to $462… Continue reading Advertising Keeping Pace With Global Economy
UK adspend will grow 2.6% this year, totalling £26 billion, and 3.1% next year, according to a new forecast from GroupM. GroupM added that measured media revenue will recover 4% this year to £13 billion, with marketing services up 1%, also to £13 billion. According to GroupM, internet will still supply most of the growth… Continue reading UK Adspend To Grow 2.6% In 2007
Global adspend is expected to grow from 5.5% in 2007 to 6.4% in 2008, comfortably above the 5.1% annual growth rate the ad market has averaged for the past 10 years, according to a new report from ZenithOptimedia. China will become the fifth largest ad market in the world this year, overtaking Italy, says ZenithOptimedia.… Continue reading Global Adspend To Grow 6.4% In 2008