Ad spending in the US will increase by 2.6% in 2007, according to Merrill Lynch’s annual bottom-up analysis. The forecast covers the major advertising categories, representing over 60% of US ad spending. Merrill Lynch maintains its top-down US advertising growth forecasts (excluding direct mail) at 4.5% in 2006, but is slightly raising its 2007 outlook… Continue reading Online Continues To Blossom As ML Raises 2007 Ad Forecast
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Merrill Lynch (ML) is again raising its US online ad forecasts, to account for the third quarter IAB results and its own higher fourth quarter growth estimate. ML is now forecasting Q4 growth of 30% year on year, up from 27%, and full year growth for 2006 of 34%, up from 31%. For the full… Continue reading Merrill Lynch Raises US Online Ad Forecast
Media and entertainment, financial services, travel and automotive advertisers in the US will spend $11.5 billion advertising online in 2011, according to a new report from JupiterResearch. The US Online Category Advertising Forecast, 2006 to 2011 report says that this will account for 57% of all online ad spending that year. An earlier report from… Continue reading Top US Online Advertising Categories For 2011
Merrill Lynch is expecting 1.3% ad growth in the UK this year, a slowdown from last year’s 2.5% growth. Meanwhile, a recent forecast from ZenithOptimedia downgraded expectations for 2006 UK advertising growth by 2.0% points, and also downgraded its expectation for 2007 by 1.1% points (see ZenithOptimedia Downgrades UK Ad Growth Forecast). In the US,… Continue reading Merrill Lynch Lowers Global Ad Forecast
ZenithOptimedia has downgraded its expectations for 2006 UK advertising growth by 2.0% points, and has also downgraded its expectation for 2007 by 1.1% points, while 2008 growth will remain flat at 4.6%. Analyst Merrill Lynch says that the weakness in 2006 is predominantly due to a 5.0% downgrade to ZenithOptimedia’s growth expectation for TV advertising,… Continue reading ZenithOptimedia Downgrades UK Ad Growth Forecast
US online adspend growth rates are projected to reach 26.8% and 15.1% in 2006 and 2007 respectively, according to a new report from eMarketer. Even as spending growth subsides, continued positive gains are forecast to push US online ad spending over $21 billion in two years and past the $25 billion mark by the end… Continue reading US Online Adspend To Reach Over $21 Billion
US Online advertising will grow to represent 9% of overall advertising spend by 2011, according to the latest study from JupiterResearch, US Online Advertising Forecast, 2006 to 2011. The study shows that online advertising in the US will reach $25.9 billion in revenues by 2011, rising at a compound annual growth rate (CAGR) of 11%… Continue reading US Online Advertising To Reach 9% Of Ad Spend In 2011
Total advertising spend for the UK is forecast to reach £12.25 billion in 2006, up 4.1% on 2005, according to new research from ZenithOptimedia reported in the trade press. This is lower than both the 6.1% growth predicted globally and the 4.4% growth forecast for Europe as a whole. When adjusted for inflation, UK growth… Continue reading UK Adspend Predicted To Rise 4.1% On 2005
Global ad expenditure will grow 6.1% in 2006, predicts new research from ZenithOptimedia. The forecast has been slightly upgraded since April (from 6.0% growth) after strong economic growth in the US and improvement in the Eurozone economies. In 2007, ad expenditure is forecast to grow by 5.2% and in 2008 it is forecast to grow… Continue reading Global Ad Expenditure Predicted To Grow 6.1% in 2006
Carat, has lowered its forecast for UK adspend growth from 4.5% to 3.2% for 2006 in its Global Market Update. The European forecast as a whole was down, which Carat said was because of both the fragile Italian economy and the UK market, where the expected boost from the World Cup has not materialised. Elsewhere… Continue reading UK Advertising Growth Hit By World Cup