Global advertising spending in measured media is expected to show almost a 7% gain to $479 billion in 2008 compared to the previous year, when spending was up 6%, according to a new study from GroupM. Adam Smith, GroupM Futures director, said: “Encircling economic gloom has not affected GroupM’s view of marketing investment in 2008,… Continue reading Global Ad Spending To Increase 6.8% In 2008
More Forecasts articles
Advertising expenditure in the UK could grow by as much as 37.9% in real terms by 2019, according to the Long Term Advertising Expenditure Forecast compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA). The report looks at two possible scenarios for UK adspend, a ‘high option’ and a… Continue reading UK Adspend Could Grow 38% By 2019
The US online advertising market is forecast to reach $50.3 billion in revenue by 2011, more than double 2007’s revenue, according to a new report from Yankee Group. The internet accounts for approximately 20% of overall media consumption in the US, said Yankee Group, but advertisers currently invest only 7.5% of their budget online. It… Continue reading US Online Ad Market To Reach $50.3bn In Revenue By 2011
Total US measured advertising spending is projected to increase 4.2% in 2008, according to a new full-year forecast from TNS Media Intelligence. Measured expenditures are forecast to grow by 3.6% in the first half of 2008 followed by a gain of 4.7% in the second half. Jon Swallen, SVP Research of TNS Media Intelligence, said:… Continue reading 4.2% Increase In US Adspend Forecast For 2008
A new forecast from GroupM predicts that the UK will be the first major economy where advertisers spend more online than on TV ads. According to the GroupM forecast, UK internet adspend will overtake TV adspend in 2009. In addition, the media planner and buyer said that Sweden will this year become the first country… Continue reading UK Online Adspend To Overtake TV In 2009
US advertisers are expected to spend $1.6 billion on social networks in 2008, a year on year rise of 69%, according to the latest figures from eMarketer. Debra Aho Williamson, author of the report, said: “In 2007, 37% of the US adult internet population and 70% of teens used online social networking at least once… Continue reading US Advertisers To Spend $1.6bn On Social Networks In 2008
Universal McCann’s latest global ad forecast predicts worldwide advertising to reach $653.9 billion in 2008, a year on year rise of 4.6%, with the UK forecast to grow 3.5% year on year in 2008 following a rise of 3.8% this year. It expects advertising in the US to grow much slower than the rest of… Continue reading Worldwide Advertising To Reach $653.9bn In 2008
The latest forecast from ZenithOptimedia predicts that UK newspaper advertising spend is forecast to grow next year by 1.1%, the first increase since 2004. In its worldwide forecast, Zenith is predicting a 2.7% increase in newspaper advertising spend (see Global Ad Market To Grow In 2008). Magazine adspend is forecast to increase 0.1% next year,… Continue reading UK Newspaper Adspend Forecast To Grow
A new forecast from GroupM predicts that advertising spending in US measured media will show an almost 4% year on year increase in 2008. Worldwide spending is expected to rise 7% to $479 billion in 2008 following an anticipated 6% increase in 2007. US advertising spending, meanwhile, is expected to show a 3.7% increase to… Continue reading Worldwide Adspend Expected To Rise 7% to $479 billion In 2008
ZenithOptimedia has predicted that global ad expenditure will grow 6.7% in 2008, up from 5.3% this year, thanks to the Olympic Games, elections in the US and European football. Developing markets have taken over as the main contributors to global advertising expenditure growth, said Zenith, compensating for slow growth in developed markets. The media planning… Continue reading Global Ad Market To Grow In 2008