Advertising expenditure is forecast to increase by up to 36% in real terms over the next twelve years, according to the latest Long Term Advertising Expenditure Forecast compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association. The forecast says that after a strong performance in 2004, and a slowing of… Continue reading Ad Expenditure Forecast To Increase By Over 36%
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Total US advertising spending is expected to increase 2.6% in 2007 to $153.7 billion, according to a new full-year forecast from TNS Media Intelligence. TNS says that this anticipated gain is the smallest since the media economy emerged from its 2001 recession and follows estimated advertising spending growth of 3.8% in 2006. Advertising expenditures are… Continue reading US Adspend To Grow To 2.6% In 2007
Several forecasts have been made estimating the extent of growth in the UK advertising market in 2007, with online predicted to be the area seeing the greatest increases. According to a report from ZenithOptimedia, UK advertising growth is expected to rise 3.1% in 2007, a downgrade from its original expectation of 4.2%. ZenithOptimedia says that… Continue reading UK Advertising Growth Forecasts 2007
Total US advertising spending in 2007 will grow only 3.7%, according to a new forecast from Jack Myers Media Business Report. Traditional media are projected to gain only 1.3% in ad revenues as newspapers, broadcast network television and local television all experience declines. Broadcast network television revenues are expected to decline 3.0% in 2007, impacted… Continue reading US Adspend Forecast To Increase 3.7% In 2007
Global advertising expenditure is expected to grow at 6.0% in 2006, according to a revised forecast from Carat, up from its previous forecast of 5.7%. In the UK, Carat says that 2006 has been a tough year, with commercial television significantly underperforming in recent years in terms of audience delivery and revenue. Carat expects UK… Continue reading Carat Revises Global Adspend Forecast
Total US internet ad spending is estimated to reach $16.4 billion this year, a 30.8% gain over last year’s $12.5 billion, according to a new report from eMarketer. EMarketer says that the prime engine behind such strong growth is Google, whose US online advertising revenues are expected to be more than $4 billion. Impressive results… Continue reading US Online Adspend Estimated To Grow This Year
Strong UK company profitability will act as the biggest boom to advertising spend in 2007, according to a new forecast from OPera Media. It adds that on-trend GDP growth will mean modest growth in display advertising expenditure, at 1.7% for 2007. Strong increases from the online search and classified sectors will see total advertising spend… Continue reading 2007 UK Advertising Spend Boosted By Online
Universal McCann is projecting US advertising expenditure in 2006 to total $285.1 billion, a gain of 5.2% over 2005. Overseas advertising spending for 2006 is now expected to be up by 5.5% to $314.4 billion, bringing total worldwide expenditures to $599.5 billion for a gain of 5.3% over 2005. Last year McCann forecast that total… Continue reading Modest US Ad Growth Predicted For 2007
Global advertising growth is steady and in line with the global economy at 5.3% for 2006, and set to be 5% for 2007, according to GroupM’s latest media and marketing forecast report. Television has taken half of all global media investment growth, whilst the contribution of the Internet to global media growth will rise to… Continue reading GroupM Forecasts Steady Global Ad Growth
The global ad market is forecast to grow 5.4% in 2007, 5.8% in 2008 and 5.3% in 2009, staying ahead of the 5.1% rate it has grown at for the past ten years, with this growth looking sustainable in the longer term, according to ZenithOptimedia. Internet adspend will grow more than 28% in 2007, while… Continue reading Global Adspend Growth Fuelled By Online