Bauer Media’s Lucie Cave explains why reality TV keeps turning to audio stars, and how podcast and radio presenters can “out-personality” any politician.
More Global articles
Since LBC’s first broadcast in 1973 commercial radio has come a long way. Here’s a breakdown of the biggest milestones.
Global’s director of commercial audio and senior managing editor for LBC tell The Media Leader about changes to its brands, audiences and tech, and what’s next.
Smart speaker listening and commercial radio’s record revenues, share and audiences were all topics of the Radiocentre Tuning In conference.
Global has retained the exclusive ad sales contract again to represent ITV’s podcast portfolio via its Digital Ad Exchange (DAX).
This month marks the 20th anniversary of the first podcast recording. The Media Leader asks industry figures and colleagues about their recent podcast discoveries and all-time favourites.
Global first in-house ad campaign for its hit music radio station Capital will run on TV, cinema, outdoor and social media.
Commercial radio registered record weekly reach and share of listening according to the latest Rajar radio audience data.
Bauer’s Greatest Hits Radio grew its morning reach by the largest percentage of any station during the first quarter (+28%), eclipsing two million listeners.
In brief: Boots will be the headline sponsor of Heart Breakfast with Jamie Theakston and Amanda Holden until 2025.