Right-wing populist media may not have a scaled audience, but it still has influence. Charlie Makin examines what this means for advertising ahead of a record year for elections in 2024.
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Audio division recorded its “highest-ever revenue”, while the company as a whole grew 14% in the year to March 2023.
The Media Leader asked audio media owners, specialists and trade bodies about the most significant changes in the sector and the biggest surprise of the year.
Bauer Media’s Lucie Cave explains why reality TV keeps turning to audio stars, and how podcast and radio presenters can “out-personality” any politician.
Since LBC’s first broadcast in 1973 commercial radio has come a long way. Here’s a breakdown of the biggest milestones.
Global’s director of commercial audio and senior managing editor for LBC tell The Media Leader about changes to its brands, audiences and tech, and what’s next.
Smart speaker listening and commercial radio’s record revenues, share and audiences were all topics of the Radiocentre Tuning In conference.
Global has retained the exclusive ad sales contract again to represent ITV’s podcast portfolio via its Digital Ad Exchange (DAX).
This month marks the 20th anniversary of the first podcast recording. The Media Leader asks industry figures and colleagues about their recent podcast discoveries and all-time favourites.
Global first in-house ad campaign for its hit music radio station Capital will run on TV, cinema, outdoor and social media.