Creative standout drops by 1% for every extra 10 words in an audio ad, which could lead to lower conversion rates, an analysis of 13,000 spots has revealed.
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New research by Radiocentre has found 75% of UK adults listen to commercial audio for an average of 15 hours a week.
The Future of Audio Europe: next year’s event will bring together the audio community across the contintent as the audio community comes together to solve global challenges.
In brief: Global has updated its Capital logo omitting its 95- 106 FM.
Global retained the top spot in commercial radio brands in the first time Rajar has reported year-on-year changes since pre-pandemic.
The latest Rajar figures have revealed commercial radio listening growing to an all-time high, the rise of smart speakers and decline in breakfast listening.
Global’s largest radio brands have each suffered double-digit declines in audiences in the commercially important breakfast timeslot, the latest Rajar audience survey has revealed.
Smart speaker listening now accounts for 13.4% of all radio listening and over half of total online radio listening (23.6%).
LBC seems to be profiting from a confluence of trends, as well as the BBC’s misfortune.