The strike this week is impacting advertisers running campaigns across the Underground, but effective media planning and flexibility can mean opportunities are still available.
More Global articles
15-24-year-olds are overindexing on decades stations relative to their overall radio listening.
Commercial radio extended its share of total listening to record highs, with Global leading the way. Digital listening continues to drive growth.
| Maria Iu
Radio Ready includes Bauer, BBC and Global.
A recent survey conducted by Adwanted Connected and YouGov showed that ensuring ad relevance for podcasts is more attention-grabbing than tailoring ads to the environment, timing or activity of the listener.
Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.
Heart Breakfast grew its weekly reach by 3.3% year on year, as host Jamie Theakston returned to the show in mid-January following a leave of absence to receive cancer treatment.
The latest Rajar figures indicated strength in smart speaker listening, growth at Global and an expansion in listening share for commercial radio against the BBC.
Dax Audio director Tom Streetley and strategy director Faye Trinquart showed how different digital audio environments and devices impact ad conversions.
| Maria Iu
The company announced a range of new formats alongside a planning and measurement tool at an event on Wednesday.