Ryan Rummery, commercial DAX director tells The Media Leader about his dream superpower and his greatest achievement of becoming a mentor.
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In brief: Global has launched a new station, Capital Chill, in the UK today
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In brief: Yahoo has announced an outdoor integration with DAX, Global’s digital advertising exchange.
Out-of-home (OOH) advertising revenue for the third quarter of 2022 grew 13% year on year to £306m.
Creative standout drops by 1% for every extra 10 words in an audio ad, which could lead to lower conversion rates, an analysis of 13,000 spots has revealed.
New research by Radiocentre has found 75% of UK adults listen to commercial audio for an average of 15 hours a week.