The latest Rajar figures indicated strength in smart speaker listening, growth at Global and an expansion in listening share for commercial radio against the BBC.
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Dax Audio director Tom Streetley and strategy director Faye Trinquart showed how different digital audio environments and devices impact ad conversions.
| Maria Iu
The company announced a range of new formats alongside a planning and measurement tool at an event on Wednesday.
Podcast: Stephen Miron sat down with The Media Leader columnist Omar Oakes at last autumn’s Future of Media London conference to reflect on his career and legacy at Global.
Commercial radio listening fell modestly from Q3 to Q4 to 39.9m, but listeners still grew by 2% year on year.
“Making Every Journey Matter for 25 Years” was created in collaboration with VCCP and Wavemaker UK, and will run throughout the year.
| Maria Iu
Commercial radio has been performing strongly, but it has hit back at two major BBC developments.
| Maria Iu
A total of eight media owners presented their ideas to advertisers and agencies.
Global’s chief commercial officer explains the strategy behind launching 12 stations in one day, how radio has grown as other broadcast channels have struggled and why he’s not worried about streaming platforms.
Commercial radio grew listening by 2.1% year on year in Q3, despite a quarter-on-quarter decline. The BBC showed resilience, but Global and Bauer continued to grow audiences at their top brands.