Three regional newspaper groups in our analysis enjoyed increases in the January to June 2012 period – Newsquest (Midlands South), Advertiser (North of England) and the Bristol Observer Group.
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July saw the UK’s online audience fall slightly, down 158,000 people month on month. According to data just released by online measurement company UKOM, a unique audience of 42.9 million individuals went online throughout the month, with 41 million of those accessing the internet from home and work locations. June 2012 brought the biggest monthly… Continue reading UKOM Data Report: July 2012
I have just returned home after a three week sojourn in a Turkish haven of tranquillity, where I have spent time recovering from an addiction I never knew I had…
Raymond Snoddy asks: Can a local TV station run as a sustaining business once the BBC subsidies end? Will enough viewers watch? Will advertisers be the slightest bit interested?
Tuesday night’s TV viewing once again belonged to the BBC, as their arsenal of new prime time drama buried ITV1; unfortunately, the commercial channel decided to defend itself with yet another repeat of Lewis.
Alice Dunn, marketing executive at Kantar Media, reveals interesting insights about social networkers, who are 26% more likely than the average internet user to find ads helpful…
As the marketing world continues to evolve, Liz Wilson, CEO at CMW and Chris Willingham, partner and CMO at Fallon discuss how to redesign client service in order to keep pace.
Advertisers will need to work harder in future to ensure consumers engage and interact with TV ads, according to the panel in the Deloitte Stats, Lies and Videotape? session at last week’s MediaGuardian Edinburgh International Television Festival (MGEITF).
The first day of the MediaGuardian Edinburgh International Television Festival (MGEITF) saw a heavyweight panel discuss the future challenges facing the BBC and its new director general (DG), George Entwistle.
Elisabeth Murdoch distanced herself from the current scandal surrounding her family – and noticeably from her brother James – during the MacTaggart lecture last night.