The London 2012 Olympic Games marked a pivotal change in viewing behaviour, with many people using new technologies for the first time. According to latest research from Starcom MediaVest Group’s Emerging Spaces research programme 90 per cent of the UK’s population followed the Games through a combination of TV, PC, mobile, tablet and social media.With… Continue reading London 2012 changed TV viewing behaviour
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Simon Andrews, founder of the full service mobile agency addictive!, looks a the latest developments in m-commerce and the accelerated pace that retailers are embracing the method.
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Carat have today released revised forecasts for global advertising expenditure for 2012 and 2013.
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New bad boy of the Dales, Robbie Lawson, unleashed hell on Emmerdale (ITV1, 7pm) last night, sending Home Farm and the village in to a state of terror.
James Grant, UK country manager, Vindico, says great content on the TV, great devices that allow personal and immediate interaction, and great communication apps all demonstrate the continued growth of ‘second screening’…
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Alistair Hill, CEO of On Device Research, says mobile brings advertisers and users closer to real world commerce transactions, providing the opportunity to bring mobile advertising CPMs in line with online CPMs…
As Netflix pursues its assault on the UK market, Raymond Snoddy analyses the four-way OTT battle, as well as the latest Thinkbox and Deloitte research studies…
