Julia Lamaison, insight director at GfK Media & Entertainment, asks: How do broadcasters ensure they are not left behind in a world that puts the control in the hands of the audience?
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Ipsos MORI’s Tom Cross says people aren’t glued to just one device anymore, and so attention might not always be on the TV, but the second screen can make their viewing more interactive, involving and exciting. …
Last night’s BBC One coverage of the men’s 200m semi-final with Usain Bolt and Yohan Blake attracted a peak audience of 10.5 million viewers at 8.15pm.
BSkyB has won its appeal against Ofcom’s decision to force the company to reduce the price it charges rival providers to show Sky Sports.
News Corporation made a loss of $1.6 billion (£1.2 billion) in the last quarter, compared with a net income of $163 million in the same period last year.
During the Olympic games, half of searches and video streams have come from mobiles and tablets, according to Google.
The UK has passed its high-speed broadband milestone, with two million subscribers at the beginning of July, according to Point Topic.
As Leveson kicks off again, Raymond Snoddy wonders whether a larger remit for Rufus Olins of Newsworks would help sustain newspapers’ economic future…
Abba Newbery, director of advertising strategy at News International Commercial, on how the Olympics can inspire media planners…
Toby Beresford, founder of Leaderboarded.com, says if you are business looking to leverage social data in your campaigns, first work out what you’re sifting for in the stream, gain consumer opt-in and then create responses that are triggered as soon as they occur…