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Channel 4’s new viewer engagement strategy has signed up five million people, up from two million at the end of 2011.

Facebook’s share price is down to an all time low of $19.82 after the company announced that 83 million of the social network’s 995 million profiles are fake.

Faced with a fragmenting digital environment, brands are once again questioning the power of online display for their brand campaigns. Guy Turton, senior researcher, Media and Digital Practice, Millward Brown, examines the latest findings and discovers a surprising renaissance in online display advertising…

New research by BrandScience, part of Omnicom Media Group, has found that cinema advertising delivers €3.07 additional revenue for every Euro spent across Europe, and £2.84 for every Pound spent in the UK.

Greg Grimmer ranks media owner performances during the Olympics – with a gold for the BBC, a ‘just outside the medals’ for The Times, a ‘did not start’ for C4 and a disqualified Daily Mail…

Almost 19 million viewers tuned in to BBC One last night to see Usain Bolt win the 100m final in 9.63 seconds, just 00.5 seconds slower than his own world record.

Facebook has announced that 8.7% of its 955m global users are duplicate accounts. A large proportion of those being pages created for pets and those designed for spam.In March, when Facebook last gave an estimate of the number of fake or duplicate accounts, it said the proportion was in the region of 5% or 6%,… Continue reading Facebook admits 83 million profiles are fake

As GB’s athletes triumphed, viewers couldn’t get enough of the Olympics on BBC One. Once again, the Olympics dominated TV viewing figures throughout the day with a peak audience of 9.2 million at 9pm (38.7% of the audience share).The News at Six signaled a one hour break on BBC One as 5.6 million switched over… Continue reading TV Overnights: GB’s gold rush draws in the viewers

Spending on mobile internet advertising in the US will top all other countries in the world for the first time this year, helping drive mobile ad spending worldwide to $6.43 billion in 2012, show figures released by eMarketer.

In an attempt to boost readers, Time Out London is to become a free magazine. Cutting its price from £3.25 it hopes to increase circulation from 55,000 to a targeted 300,000 a week.Time Out will join a group of magazines and newspapers which have already taken similar steps to rejuvenate the industry. To make up… Continue reading Time Out to become a free London magazine