I am not big on research…well unless it’s the sort of robust sampling research used by some of my favourite mags on what’s hot and what’s not in the style stakes.
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Apple’s new Newsstand service “is just starting to have an impact” on the magazine industry, according to the panel at MediaTel Group’s Future of Consumer Magazines event this morning.
The concept of a publishing company has to change, according to Gill Hudson, editor in chief, Reader’s Digest.
The latest goings on down under in ITV1’s I’m a Celebrity proved to be more than a match for BBC1’s coverage of Children in Need Rocks Manchester charity concert.
This years asi European TV Symposium held in Amsterdam opened the doors to Facebook and Google for the first time, recognising their growing significance in social TV and in TV research.
“Don’t be seduced by opportunistic solutions from the digital world,” RSMB managing director Steve Wilcox warned delegates at the asi 2011 European TV Symposium during the event’s main research session. “What sounds plausible on the surface may fall down in operation.”
There is another walking, breathing, potential solution to at least some of the problems of the local publishing industry and he is called Sir Ray Tindle. Tindle Newspapers, famously started after the war with Sir Ray’s £300 demob payment, has always seemed particular – one man’s vision.
ITV Family net advertising revenues (NAR) grew 1% in Q3 and marginally ahead of BoAML forecast.
I always enjoy reading Greg Grimmer’s blogs and last week’s was no exception. His memories of trading (intellectual) blows with Phil Georgiadis at Media 360 a few years ago – about the future of online advertising – felt both nostalgic and curiously contemporary at the same time. There was one paragraph, though, that got me thinking about the whole topic of reach and frequency and its relevance in today’s communications landscape.
Channel 4 has partnered with zeebox to give Desperate Scousewives viewers a bespoke social TV experience, via the recently launched zeebox app.