Jim Marshall says in our modern world of joined up media channels integration is now key. What this means in practise is that campaigns cannot begin and end with just a TV ad…
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ITV1 banked the top three programme spots in October with the all-new X Factor line-up and the second series of Downton Abbey.
ITV1’s new I’m a Celebrity… Get Me Out of Here! started on a high last night. TOWIE’s Mark Wright joined fellow celebs as they entered the jungle in front of a peak audience of 10.8 million viewers.
Andrew Troullides, chief media officer at IMD, was a panellist at MediaTel Group’s Why Aren’t We All Trading Electronically? event this week. Here he offers a sketch of the morning’s debate…
The daily national newspaper market saw circulation figures drop once again in October – down by -1.2% PoP and -6.6% YoY overall.
MediaOcean will not be a bigger or better DDS or MediaBank but will instead be a brand new entity, according to Greg Koerner, CMO, MediaBank.
Why isn’t there a trading system to bridge the gap between agencies and publishers, asked News International’s Patricia Kill at MediaTel Group’s ‘Why Aren’t We All Trading Electronically?’ event at Specific Media on Wednesday.
Simon Andrews, founder of the full service mobile agency addictive!, on mobile flash, Siri and futurology…
Matt O’Grady’s research won the Tony Twyman award at last week’s 2011 European TV Symposium in Amsterdam for the best paper, sponsored by RSMB TV Research.
… admit that he knew there was a culture of illegality in parts of News International but decided to do as little as possible about it. That way leads straight to the dock. The alternative is only marginally less unpleasant – admit to incompetence!