Simon Andrews, founder of the full service mobile agency addictive!, on Amazon, tablets and the future of smartphones.
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The digital market has been through its period where traditional media brands had seemed unable to make the digital market place viable for their media assets.
Neil Sharman, head of research and analysis, Telegraph Media Group, looks at the signs that retailers and economists will be reading in a nervous run up to Christmas 2011.
Maureen Duffy, the out-going Newspaper Marketing Agency (NMA) boss, is to become UK chief executive officer at TNS.
The speed of change in the connected TV market was highlighted at MediaTel Group’s third “Internet Comes to TV” event this morning at the Haymarket Hotel.
Speaking at the MediaTel Group’s third “Internet Comes to TV” breakfast event this morning at the Haymarket Hotel in association with Rovi, Nigel Walley, Managing Director of Decipher, said that the free TV market is becoming very crowded with Freeview, Freesat, Smart TVs and the imminent launch of YouView.
The first ever UK product placement communication effectiveness research has just been released. Taking a sample of recent placements in UK dramas this unique process shows that advertisers frequently achieve as much value from the overseas export versions of the programme as they have received from the original UK transmission.
In a brand new video feature for MediaTel’s Newsline, the star of our Youth, Media & Technology event Amy Daramola gives her views on all things television.
Major communication innovation is historically driven by the distribution mechanism; the first transatlantic cable was laid nearly a hundred years ago and has enabled the great leaps in communications for the last century that we’re only just capitalising on.
Ever wanted to know how young people consume television… do they really enjoy watching it on their mobile phones or are they too busy gaming to sit down in front of the big screen with their families?
