Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, reveals key insights from research in to people’s engagement with brands on Facebook…
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ITV1’s new drama The Jury debuted with more than 6.2 million peak viewers in the prime time slot last night.
Dominic Finney, director at digital consultancy FaR, says it is a priority to show how effective mobile advertising is as a standalone and integrated channel…
Facebook is becoming a key news destination. According to the latest findings from Lightspeed Research, 15% of all consumers (rising to 30% of 18-24 year olds) turn to Facebook for their news at some point during the week.
Greg Grimmer concedes that an old debate with Phil Georgiadis may have ended in a score draw…
O2 in the UK today announced that it is to appoint Claire Valoti as managing director of its media business effective January 2012.
A new survey from Havas Media reveals that only 5% of UK brands have a noticeable positive impact on our sense of wellbeing and quality of life. Indeed most people in the UK would not care if 91% of brands ceased to exist. Further evidence, it argues,” that the existing approaches to building and measuring brand value are out of date”
Simon Andrews, founder of the full service mobile agency addictive!, on Google v Facebook; Waiting for NFC; and a “mobile Xmas”.
The second episode of BBC One’s much-talked about Frozen Planet documentary series peaked with a high of 8.4 million viewers last night.
BT has released its results for Q2 and the first half of the year to 30 September 2011.