Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, looks at the consequence of Tesco focusing on price cuts alone…
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November proved to be the most popular month so far in 2011 for VoD viewing – with Channel 4 catch up and archive content attracting 44 million views during the month, across all the platforms on which 4oD is available.
ITV1’s 8 o’clock film Mamma Mia! stole the show during last night’s prime time slot, winning a high of more than 4.5 million peak viewers.
The latest post-Christmas research from YouGov’s Technology and Telecoms analysts shows that while e-readers and tablets were generally a popular choice to give as a present this Christmas, 2011 was definitely the ‘Kindle Christmas’.
Samsung Smart TV is set to introduce ads in an update to the Smart TV SDK, according to Electricpig.
Raymond Snoddy looks at the year ahead – predicting that Rupert Murdoch will be humble, having stumbled across the concept for the first time in 2011; that he will not be on Twitter beyond Easter but that he will launch a Sun on Sunday this year; that the iPad will head towards the mainstream, with or without Premier League Rights; and that yet again the vast majority of newspapers will stubbornly refuse to die…
Are QR codes as popular with consumers as they are with marketers? The 2D datamatrix bar codes seem to be everywhere – in newspapers, on posters, on packaging – but Forrester Research shows that just 5% of Americans who own a mobile used the codes in the three months ending July 2011.
BBC Two’s new King George and Queen Mary: The Royals Who Rescued the Monarchy banked the all-important prime time ratings last night with a high of 3.5 million viewers.
Eastenders, Sherlock and the new Great Expectations adaptation pushed BBC One’s Christmas line-up to the top of the ratings charts this year.
Should we be surprised that TV viewing is reaching saturation levels given that the digital switchover is almost complete, pay TV is almost at saturation point and most of the new technologies that have affected TV viewing are already well-established now…