Marketing budgets were revised down in Q2 for a third consecutive quarter, as companies attempted to reduce operating costs and protect profit margins amid concerns around the economic outlook, according to the latest IPA/BDO Bellwether survey.
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Raymond Snoddy: “Rupert Murdoch could say “to hell with it” – though those would not be the actual words used. He could close down Sky News and save the company an immediate £20 million a year. Worse still the entire future of News International could be called into question…”
News Corporation is withdrawing its planned bid to take full ownership of BSkyB following the News of the World phone-hacking scandal.
Google+ is expected to reach 10 million users soon, which isn’t bad considering it was released less than a month ago and is still invite-only. It is Google’s latest attempt to master the social media world, and it seems to be working.
Global ad expenditure will return to pre-recession peak level this year, according to ZenithOptimedia’s latest forecast.
Analysis of the NRS shows that there are 1.1 million average issue readers of the NotW (about15%) who do not read any other national newspaper – so there is a likelihood that many of these could be lost to the national press altogether.
According to a Toluna QuickSurveys and Newsline poll, only 6.5% of people bought the last edition of News of the World on Sunday who wouldn’t normally buy a copy.
BSkyB is in “robust shape” and could see 8% revenue growth in 2011/12 despite the on-going News Corporation saga, according to RBS forecasts.
Sky and ESPN have announced their live Premier League fixtures for 2011-12.
Jim Marshall on how the agency world reacted to the events that unfolded at News International week. One could argue that the words ‘rabbit’ and ‘headlights’ applied – the media agency world didn’t want to see NotW damaged, let alone go.