According to a research report from the Bank of America, “the approach for Synovate by Ipsos has underlined the strategic attraction of Aegis’ assets and sharpened focus on its sum-of-the-parts”.
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According to a new report, the number of homes with digital TV will reach 1,189 million by 2016; double the number found in 2010.
A new report from eMarketer predicts that growth for US online ad spending will reach 20.2% this year, remaining in double digits through 2014. By 2015, total online ad spending will approach $50 billion.
Simon Andrews, founder of the full service mobile agency addictive!, discusses how we can make the most of mobile…
Denise Turner, Head of Intelligence, MPG Media Contacts, says there is still a place for traditional media, and that when it comes to multichannel campaigns, it’s a case of the more the merrier…
Opportunity, technology, consumer needs/expectations and infrastructure were probably the key words and phrases at our Retail and Media breakfast event held in association with O2 Media earlier this week, which was attended by an invited audience representing leading agencies, media owners and some of the country’s biggest retailers.
Takeaways from The Big Tablet Debate – a Haymarket and News International event held at Altitude 360 this morning…
O2 Media confirmed that the ‘mobile wallet’ will launch in the second half of this year at MediaTel Group’s Retail and Media event on Wednesday, in association with O2.
“Check-ins are dead – it’s hard for the consumers and for the staff,” according to Harriet Williams, digital marketing manager at Debenhams.
BARB will take a major step towards the measurement of television viewing on PCs, laptops and tablet devices with the initial rollout of a web TV viewing meter in 100 BARB panel homes during the second half of 2011.